Finding Fertile Ground [ Import Book ] Scotta. Shane ( Old Book ) Cn

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9780131423985
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"This book provides a strong foundation for impending entrepreneurs to aid in
determining the possible positive outcomes of the venture."
- MARCY FREED, President, VitalStim, Inc.
"This book deals very bravely with the opportunity of technology entrepreneurship.
This is a great, courageous effort."
- JEROME S. ENGEL, Executive Director, Lester Center for Entrepreneurship and
Innovation, University of California, Berkeley
"Finding Fertile Ground provides a terrifically engaging perspective on the mindset
of the successful entrepreneur. Scott Shane's well-structured analysis and thought-
provoking conclusions give would-be entrepreneurs a great set of tools to use in
assessing opportunities and risks. I highly recommend this as a 'must-read' for
anyone considering starting a new venture."
- DAVID COURTNEY, Executive Vice President and Board Member of TiVo, Inc.
"Truly great technology startup opportunities are very rare and therefore very hard to
identify. Scott Shane's new book is unique because it helps technology entrepreneurs
systematically analyze their idea, step by step through ten major screens, much like
the prospector screens away dirt to expose any nuggets of gold. It is a must read for
entrepreneurs determined to build only great high tech businesses."
-IAN C. MACMILLAN, Academic Director: Snider Entrepreneurial
Research Center, Sullivan Professor of Management
The Wharton School, University of Pennsylvania
"If you don't have the money to pay for this book now, give the bookstore an IOU.
Your chances of being able to pay it back with high interest will rise with every chapter.
The author and I share two core beliefs: the critical importance of selling, and the
need for potential entrepreneurs to be tech savvy, even if they are not techie."
-KENNETH P. MORSE, Managing Director, MIT Entrepreneurship Center

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